martechtestingexperimentation
Rapid Martech Experiments: When to Run Short Tests vs. Longitudinal Studies
UUnknown
2026-02-21
10 min read
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Decide when to run sprint tests vs longitudinal studies — with templates, KPIs, timelines and 2026 analytics best practices.
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#martech#testing#experimentation
U
Unknown
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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